Happy Hour: Four Non-Alcoholic Beverages Done Right

Non-alcoholic beer tends to look like a cheap knockoff of its boozy brethren. Take O’Doul’s, Anheuser-Busch’s no alcohol beer that has sported a pseudo-Irish lager label that looks as old as its 28 years of existence. No surprise here, but O’Douls was having trouble with millennials, which is what led to its ingenious marking stunt.

Source: Happy Hour: Four Non-Alcoholic Beverages Done Right

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