shallow focus of mercedes benz emblem
Photo by Leo Cardelli on

What is a brand identity? How do you create one? Why is it important? These are some topics we will be exploring in this article. Let us begin by finding out what a brand identity system is and how branding design can be used to influence and shape the perception of a user. Brand identity is a collection of all the representations of a brand — its logo, trademark, mascot, infographic, brand collateral, signage, and other company collateral. Basically, anything that communicates the message of a brand to its audience. It is not only the sum total of visual imagery and representations but also the experiences it creates when interacting with its product and services.

Source: Branding Design ? What You Need to Know Before Creating a Brand Identity

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