Arequipa – also called the Lion of the South – is a fierce, proud and volcanic city. This is the home of the feverishly arequipeña Melkim beer. They were the ones who set the regionalist parameters on which we built their brand identity. Our counter-proposal was to reconsider the symbols and icons of the region, and to structure them again to tell the old story – the one of love for the arequipeño – but in a different way.
Source: Melkim Beer