Given all of the elements that comprise any design project – composition, colour, lighting, function, shape, texture – one of the most vexing tasks a designer must tackle is communicating the mood. Mood can be elusive, and it can be hard to evoke with precision and consistency, but there’s one tactic that can make the job easier: the deliberate, careful use of colour.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.