That notion of type as an image is something that elevated Brody’s publication design into new realms: suddenly the possibilities for creative expression through lettering were through the roof. It also enhanced the power of type to persuade, and become a tool of manipulation—a key to creating a spread that informs in the way it intends to. “When typography is part of the image and part of the expression, it made me understand that no communication is impartial,” says Brody. “It can claim to be objective but actually it’s fully subjective, so embracing the subjectivity of the design was what allowed us to be far more expressive.”

Source: Type as Image and Lettering as Message: The Art of Magazine Typography |

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