In the period that Friedlander was working, although Europe had been wrecked by WW2 – literally, figuratively and economically, it was still more commonplace for every household to own, and be engaged with, “good” design. A sort-of leftover from pre-war ideals and orthodoxy: “People had very clear ideas on design, and were all writing didactic texts on what was good and what wasn’t.

Source: Elizabeth Friedlander: one of the first women to design a typeface

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