The centuries-old traditions that define Swiss watchmaking are a world apart from blockchain, the technological revolution that promises to change our lives forever, even if not everyone understands what the term actually means.

Minute mechanical movements assembled by hand and a global, yet ephemeral, a web of traceable data are opposites in terms of scale, albeit equally complex. And yet Hublot married these unlikely partners earlier this month with the introduction of its Big Bang Meca-10 P2P, a $25,000 watch exclusively available for purchase with Bitcoin, the digital currency powered by blockchain.

Source: Fine-Tuning Hublot’s ‘Art of Fusion’

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