Campari Bold, a Gutsy Typeface for a Bitter Aperitif

Back Story: Drinkers tend to have strong opinions about Campari, the bitter scarlet aperitif whose secret recipe lists over 60 natural ingredients—including herbs, spices, barks, fruit peel, and carmine red dye obtained from cochineal beetles. (Vegans and those who keep kosher, rejoice: the colour now comes from a lab.

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