“Being Everywhere Is Not Enough:” The 5 New Tenets Of Branding

Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels. And being everywhere at every moment is not enough. They also have to engage with consumers across a broad cultural, social, and political spectrum.

Source: “Being Everywhere Is Not Enough”: The 5 New Rules Of Branding

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