Braun’s reissue of the AW 10 and AW 50 watches points to a growing appreciation for the horological design of the 1980s and 1990s, when Dietrich Lubs and Dieter Rams were at its forefront. Notably, the success of Nomos Glashütte’s interpretation of Rams’ principles and the new Carré H from Hermès , as well as a recent wave of minimalist start-up brands, couldn’t show Braun’s influence more clearly.

Source: How Braun Watches’ 1980s minimalism has stood the test of time


Braun Watch

Braun – Watch – BN0032BKBKMHG: Braun: Amazon.com.au: Fashion

Braun Watch

Braun – Watch – BN0031WHTQL: Braun: Amazon.com.au: Fashion

Braun classic AW10 Unisex quartz watch

Braun classic AW10 Unisex quartz watch: Amazon.com.au: Fashion

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