“Being Everywhere Is Not Enough:” The 5 New Tenets Of Branding

Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels. And being everywhere at every moment is not enough. They also have to engage with consumers across a broad cultural, social, and political spectrum.

Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation

With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10. Source: Michelob Ultra and the Big Quiet … Continue reading Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation

Mixing It Up Since 1988, OriGINality and ImaGINation Gin Packaging

Stocks Taylor Benson - OriGINality and ImaGINation Gin Gift packaging celebrating 30 years of the graphic design studio Stocks Taylor Benson. One label design works across two types of gin, a Leicester and a London variant to reflect each of studio’s locations. Source: Mixing It Up Since 1988, OriGINality and ImaGINation Gin Packaging

Choc Galore Packaging Design

Yummy Stories - Choc Galore by Pâtisserie Ludwig Branding & Packaging Design for the new chocolate collection of Pâtisserie Ludwig by Yummy Stories, a design bureau specialized in food & beverage design & communication. These six chocolates are delicious. Source: Choc Galore Packaging Design

Packaging to Celebrate 120 Years of Church Road Winery in New Zealand

Tried &T rue Design - Church Road McDonald Series 120 Years 2017marked Church Road Winery’ 120th anniversary, and what better way to celebrate this milestone than with a limited edition bottle wrap, showcasing their unique history. Source: Packaging to Celebrate 120 Years of Church Road Winery in New Zealand

Packaging Design & 3D Visualizations by Rafael Maia

Rafael Maia is a talented Brazilian designer and CGI artist working with clients across the globe. Source: Packaging Design & 3D Visualizations by Rafael Maia

How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

Prior to SVA’s year-long Masters in Branding program, Surabhi Rathi worked as a designer in branding consultancies and creative agencies. Her time at SVA added strategic rigour to her creative background, helping position herself as a Brand Expert with a holistic understanding of business, brand strategy and design. Source: How This Brand Strategist Leverages Her … Continue reading How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

Fresh from a hip rebrand, Travel Channel is going straight to hell

The Travel Channel was once the TV world’s best outlet for shows about ranking waterslides and travelogues about foreign countries with weird food, but it’s hard to get today’s young people to pay attention to the world’s best waterslides when they’re so busy doing a Fortnite. Source: Fresh from a hip rebrand, Travel Channel is … Continue reading Fresh from a hip rebrand, Travel Channel is going straight to hell

How to do branding: From the basics to tips from the very best

These introductory to advanced levels of branding will unlock brand success. If there’s one thing to be sure about in the design world, it’s that if you have an audience, you’re going to need a brand. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of having a … Continue reading How to do branding: From the basics to tips from the very best

5 Creative Packaging Design Trends for 2019

Your company’s brand identity is everything visual about your brand. Packaging is the touchpoint between your brand and your customers. It’s what your customers and prospects see, pick up, hold and take home. Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design. Source: 5 Creative Packaging … Continue reading 5 Creative Packaging Design Trends for 2019

Cocofloss design portfolio photograph

6 innovative ways to photograph your portfolio

The presentation is crucial in a design portfolio. And whether the final outcome is digital or printed, a beautifully art-directed approach to photographing your work can help you stand out from the crowd. The best cameras for creatives in 2018 This is particularly true of printed collateral and packaging work, as it's always hard to … Continue reading 6 innovative ways to photograph your portfolio

What Mistakes You Can Probably Make in Branding Your YouTube Channel?

YouTube, you might have heard the name of this platform or maybe you are among those million users who have a channel on this platform. YouTube is the name of the name website where you can post videos regarding anything whether it is information, training, entertainment or anything else. Source: What Mistakes You Can Probably … Continue reading What Mistakes You Can Probably Make in Branding Your YouTube Channel?