The peace symbol just celebrated its 60th birthday, but it had better not be thinking about retiring. Now that Putin has announced Russia has “invincible” new designs for nuclear weapons, including a nuclear underwater drone, we are going to need what that symbol represents more than ever. Growing up, Read
What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo in 2018, from sound to smartphone app icons. People don’t really care about logos anymore, do they? Well, over 18,000 page views might tell a different story.
London-based studio Here Design has created a new brand identity for Italian seed company Piccolo, including updated packaging designed to look like a miniature book series. Slim Jim Aubergine and Spacemaster Cucumber are among the seed types offered by the Italian brand, which supplies a variety of plants and vegetables specially selected for space-limited urban gardens.
Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their branding from idiosyncratic typefaces to remarkably similar sans-serif fonts. This month, a viral tweet from the type studio Oh No Type Co compared those four companies’
In web design decorations or visual elements on the page may be combined or repeated to form patterns that will have a specific effect on a website user. For example, an alternating pattern may elicit a sense of order.
It was in the early 20th century that artists and designers began exploring a new reality of our imagery with cubism, that formed the basis of geometric abstraction. Since that time, designers have continued to study abstraction using their own design vocabulary. The design and construction of repetitive visual units can be understood as a form of ritual: and it is this repetition that links to the creative process.
Typography is everywhere. It’s found on street signs, in the subway, on posters, in magazines, and of course, it’s all over the Internet. It may sound a little invasive, but most typefaces you see around you have been carefully designed with an aim to express a specific feeling, brand identity, or to help readability.