Ecommerce store owners understand the importance of marketing and developing a strong web presence. They create beautiful storefronts, invest in advertising campaigns, and build email marketing sequences to attract and win over customers. Source: 8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them) AdvertisementsRead More →


Photo by Sarah Pflug from  Burst As designers, we often find ourselves in the position of the copywriter. It makes sense; we are closest to the interface and content in many cases drives design decisions, so it must come first. Maybe your company doesn’t have a copywriter or UX Writer.Read More →

Attracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies available can help. Think about it this way. As a consumer you have more choices than ever before. You can do business with the people and the companies that you genuinely like. Source:Read More →

Excuse me, which way to the monuments? If you live in New York City or Washington, D.C., you can thank Massimo Vignelli for at least part of your well-designed urban experiences. As the designer behind the wayfinding systems for both the New York City Subway and Washington D.C. Metro, you’veRead More →

In this article, we are going to look at some tips that will help you create a strategy that will help take your blog to the top . Whether you are writing a blog to support an essay writing service or you are just sharing stories about your life, youRead More →

Our website is the ultimate expression of what work we do and what we serve our audience. The information architecture (IA) of our website is the design through which users find the content they’re looking for—and get informed of more relevant content (by “content,” I mean all the stuff thatRead More →

Technology has definitely come a long way. It has impacted a lot of things since its inception, and this includes writing. Writing has its own fair share of advancement too. Considering that technology is now incorporated into almost anything we could think of, it’s no wonder why these two areRead More →

Error messages always mean well. But all too often, they’re confusing, unclear, and leave you wondering what to do next. In this post, we’ll highlight some of the worst error messages we’ve ever seen — and offer tips on how to make sure your errors never make these big mistakes.Read More →

Let’s cut straight to the chase: Most cover letters are bad. In fact, Dawn Rasmussen, certified resume writer and president of Pathfinder Writing and Career Services, happily admits that “I love writing cover letter openings because I know how bad they usually are.” But that doesn’t mean your cover letter is destined forRead More →

Shutterstock Nowadays, a prospective customer immediately knows when they’re part of a mass email blasted to hundreds of other people. And since these potential buyers have no hangups about trashing an email like that, salespeople need to be doubly sure their messages look completely unique to every single person onRead More →

Content marketing is taking the lead among other promotional strategies. It is its effectiveness that boosts the demand for it. Whatever is the breed of your goods, or services, or your target regions, you, by default, need in your team content marketing managers, copywriters, communication managers, and other content creators.Read More →

Ramdlon / Pixabay You built your company’s digital presence to be the “go to” workhorse for your company, and a few simple website copywriting mistakes could be interfering with that goal. Are you committing any of the below mistakes? It may be time to head back to your site andRead More →

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in thinking that, but the fact is, copywriting is more than just sales messages. As a business owner, most of the content you produce could be calledRead More →

These six tips will help you write professional copy, even if you’re a complete novice. April 10, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes andRead More →

TeroVesalainen / Pixabay Sales letter copywriting may seem overwhelming for the sheer length of the document, but as long as you stick to a few basic principles it’s not as hard as it looks. You don’t need to be a professional copywriter to pull it off for yourself. Some businessesRead More →

How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can potentially mean money spent. It’s tough toRead More →

To subscribe to the monthly C&E email newsletter and event announcements click here. Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent Not only does the message have to be all of these,Read More →

Imagine getting 90 percent of the room on your side in the first five minutes of presenting your product vision. That’d be pretty amazing, huh? Michael Margolis, CEO and Founder of Get Storied, explained how to make that a reality in Strategic Narratives, his one-day intensive workshop put on byRead More →

Even if you’re not a writer by trade, you’ve probably written something at some point today—an email, a text message, a lunchbox note. Everybody writes. And at some point you’ve probably struggled to put your thoughts into words. It happens to all of us—both writers and non-writers alike. So howRead More →