This article was contributed by Kevin, the Head of Marketing at EmailMonks. Inbound is the new cool in marketing and emails can serve as an effective channel if you are considering an inbound marketing strategy. It helps to build your subscriber’s trust and generate sales. Source: How to Craft anRead More →

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“Turn up for work. Discipline allows creative freedom. No discipline equals no freedom.” In 2010, inspired by Elmore Leonard’s classic 10 Rules of Writing published nearly a decade earlier, The Guardian invited some of the world’s most celebrated living authors to share their own dicta of the craft. “Resign yourselfRead More →

I use the word becoming because it’s important. Because, as in anything at all, there is no being a better writer. No arriving as a better writer, certainly no tricks to staying a better writer. There is only becoming, both on the page and off. — My writing “career” beganRead More →

Learning via Shutterstock Quick fixes. Step-by-step guides. Cheat sheets. Checklists. And time-saving hacks. Have you ever tried to learn a new skill like copywriting, business development, Spanish or even tennis using any of the above? Source: Which Of These 3 Types Of Learner Are You?Read More →

Writing and being creative is not simple, not all the moments of the day are the best to write, inspiration does not always appear at the same time. And if also run a personal business, you may have many things in your head that do not allow adequate content development.Read More →

Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention. The post How to Write for an Online Audience That Hates to Read appeared first on Boagworld – User Experience Advice .Read More →

Did you grow up hearing, “If it’s easy, there must be something wrong with it”? Yeah. Me too. Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. Source: Why Writers Should LookRead More →

The first sin of a bad interface is wordiness and clumsiness. Imagine opening a website whose navigation labels are presented as a poem. Kinda creative, sorta annoying. This clumsy creativity stand in the user’s way to achieving a certain task on a website or mobile app. Source: UX Writing: MakeRead More →

Writing is a tonic that can help to bring about change. Photo by Nyssa Paige Ask almost anyone you know how they are, and the response is likely to be: “busy”. Our inboxes are bursting with emails. Appointments and social events keep stacking up. Source: How To Write Your WayRead More →

You know when someone’s telling a story and they just go on and on and on and you’re trying to show interest, but in you’re mind you’re saying “Err, what’s your point to the panel, caller?” Spurting a stream of consciousness does not constitute storytelling – because it doesn’t consider andRead More →

Every brand needs to produce engaging, well-written copy, whether it’s for its website, blog, social media channels, press releases or other content marketing initiatives. Unfortunately, not every brand is good at this; even the most interesting and exciting topic will fall flat if it’s full of typos or written inRead More →

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius ’ book Ultimate Guide to Email Marketing for Business . Source: 10 TipsRead More →

Ecommerce store owners understand the importance of marketing and developing a strong web presence. They create beautiful storefronts, invest in advertising campaigns, and build email marketing sequences to attract and win over customers. Source: 8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them)Read More →

Photo by Sarah Pflug from  Burst As designers, we often find ourselves in the position of the copywriter. It makes sense; we are closest to the interface and content in many cases drives design decisions, so it must come first. Maybe your company doesn’t have a copywriter or UX Writer.Read More →

Attracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies available can help. Think about it this way. As a consumer you have more choices than ever before. You can do business with the people and the companies that you genuinely like. Source:Read More →

Excuse me, which way to the monuments? If you live in New York City or Washington, D.C., you can thank Massimo Vignelli for at least part of your well-designed urban experiences. As the designer behind the wayfinding systems for both the New York City Subway and Washington D.C. Metro, you’veRead More →

In this article, we are going to look at some tips that will help you create a strategy that will help take your blog to the top . Whether you are writing a blog to support an essay writing service or you are just sharing stories about your life, youRead More →

Our website is the ultimate expression of what work we do and what we serve our audience. The information architecture (IA) of our website is the design through which users find the content they’re looking for—and get informed of more relevant content (by “content,” I mean all the stuff thatRead More →

Technology has definitely come a long way. It has impacted a lot of things since its inception, and this includes writing. Writing has its own fair share of advancement too. Considering that technology is now incorporated into almost anything we could think of, it’s no wonder why these two areRead More →

Error messages always mean well. But all too often, they’re confusing, unclear, and leave you wondering what to do next. In this post, we’ll highlight some of the worst error messages we’ve ever seen — and offer tips on how to make sure your errors never make these big mistakes.Read More →