If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean? Source: Tight copywriting: What is it and how can you get it? AdvertisementsRead More →


Copywriting: one sure way of making money off the internet/photo credit: medium Quite obvious many people now realises that a lot of money can be made from the internet, some still pops-up the question- How can I make money on the Internet? Source: Copywriting Is The Answer TO: “How CanRead More →

Provocative language in neon

In certain situations, being provocative can be an effective communication technique. But if you go overboard, it can backfire. In the past, old movies often portrayed bosses as belligerent–pounding their hands on the table, and spewing profanities. Source: 4 instances where provocative language can be effective (and when it goesRead More →


Mark Twain said, “I never write ‘metropolis’ for seven cents when I can write ‘city’ and get paid the same.” He was no “educator.” They seem to be paid by the syllable. If you believe the way we talk and write reflects and shapes how we think and clear thinkingRead More →

Female sitting with laptop

Are you struggling to convert your website visitors to paying customers? Your copywriting may very well be to blame. Here’s how to fix it. Having high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. Source: 6 Copywriting Mistakes That Are Killing YourRead More →

Storytelling and connecting with people

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors.Read More →

This article was contributed by Kevin, the Head of Marketing at EmailMonks. Inbound is the new cool in marketing and emails can serve as an effective channel if you are considering an inbound marketing strategy. It helps to build your subscriber’s trust and generate sales. Source: How to Craft anRead More →

“Turn up for work. Discipline allows creative freedom. No discipline equals no freedom.” In 2010, inspired by Elmore Leonard’s classic 10 Rules of Writing published nearly a decade earlier, The Guardian invited some of the world’s most celebrated living authors to share their own dicta of the craft. “Resign yourselfRead More →

I use the word becoming because it’s important. Because, as in anything at all, there is no being a better writer. No arriving as a better writer, certainly no tricks to staying a better writer. There is only becoming, both on the page and off. — My writing “career” beganRead More →

Learning via Shutterstock Quick fixes. Step-by-step guides. Cheat sheets. Checklists. And time-saving hacks. Have you ever tried to learn a new skill like copywriting, business development, Spanish or even tennis using any of the above? Source: Which Of These 3 Types Of Learner Are You?Read More →

Writing and being creative is not simple, not all the moments of the day are the best to write, inspiration does not always appear at the same time. And if also run a personal business, you may have many things in your head that do not allow adequate content development.Read More →

Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention. The post How to Write for an Online Audience That Hates to Read appeared first on Boagworld – User Experience Advice .Read More →

Did you grow up hearing, “If it’s easy, there must be something wrong with it”? Yeah. Me too. Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. Source: Why Writers Should LookRead More →

The first sin of a bad interface is wordiness and clumsiness. Imagine opening a website whose navigation labels are presented as a poem. Kinda creative, sorta annoying. This clumsy creativity stand in the user’s way to achieving a certain task on a website or mobile app. Source: UX Writing: MakeRead More →

Writing is a tonic that can help to bring about change. Photo by Nyssa Paige Ask almost anyone you know how they are, and the response is likely to be: “busy”. Our inboxes are bursting with emails. Appointments and social events keep stacking up. Source: How To Write Your WayRead More →

You know when someone’s telling a story and they just go on and on and on and you’re trying to show interest, but in you’re mind you’re saying “Err, what’s your point to the panel, caller?” Spurting a stream of consciousness does not constitute storytelling – because it doesn’t consider andRead More →

Every brand needs to produce engaging, well-written copy, whether it’s for its website, blog, social media channels, press releases or other content marketing initiatives. Unfortunately, not every brand is good at this; even the most interesting and exciting topic will fall flat if it’s full of typos or written inRead More →

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius ’ book Ultimate Guide to Email Marketing for Business . Source: 10 TipsRead More →

Ecommerce store owners understand the importance of marketing and developing a strong web presence. They create beautiful storefronts, invest in advertising campaigns, and build email marketing sequences to attract and win over customers. Source: 8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them)Read More →

Photo by Sarah Pflug from  Burst As designers, we often find ourselves in the position of the copywriter. It makes sense; we are closest to the interface and content in many cases drives design decisions, so it must come first. Maybe your company doesn’t have a copywriter or UX Writer.Read More →