Asymmetry is the absence of, or a violation of, symmetry  Symmetry in everyday language refers to a sense of harmonious and beautiful proportion and balance.  These are two vital principles of design theory.

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Defining Asymmetrical Balance and Determining Its Use in Art and Design Design principles are the foundation of a good design. The design principles you learned will guide you in creating visual media. An efficient design will guide the viewer to see what you intend for them to look in theRead More →

With any design you create, you should be thinking about the many principles of graphic design, whether it’s contrast, unity, emphasis, etc. In order for your design to be successful, however, you need to ensure that you have visual balance.

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With a vibrance required of heritage brands looking to capture the attention of a new generation, dunhill ‘s British automotive engineering-inspired Radial Collection steers their bags and accessories to the present day. Here, one finds more than just a racing roundel detail announcing change. Source: Dunhill London’s British Automotive-Inspired RadialRead More →

The sculptural work of Swedish artist Malou Palmqvist is defined by balance and form. Simultaneously geometric and organic, her works could almost be based upon the debris that washes up after a storm—she does, after all, live on an island. Source: Malou Palmqvist Explores Balance And FormRead More →

  Symmetrical Design is a form of artwork where the objects or elements arrange identically on both sides of the axis. You will have perfect symmetry when the objects that are mirrors and exactly the same. While perfect symmetry can be alluring, that is not the only acceptable form ofRead More →

Design principles are the foundation of a good design. The design principles you learned will guide you in creating visual media. An efficient design will guide the viewer to see what you intend for them to look in the way you intended for them to see it. One major componentRead More →

Systems Design Limited — Publisher of IdN Magazine    magazine available 中文版   “We see a project as a way to create value. We harness quality as a weapon against the constraints of time. Competence is the code we live by. This helps us to produce precise works.” The ClocksmithsRead More →

Pink sculptured wall

In 2016 sculptures by the artist Fred Sandback were exhibited in buildings designed by the famous architect and Pritzker Prize winner Luis Barragán. Entitled The Properties of Light, the on-site installation became a sensitive dialogue between the two creative disciplines – one that is now celebrated in a new bookRead More →

Great Expectations

Composition in visual art is a subject that I’m endlessly interested in. As a painter who appreciates bold design, illustrators of the early to mid 20 th century particularly appeal to me, but I’m very happy to take lessons from any visual art form.Read More →

Balance - Woman in blue dress

Balance is one of the important points the success of a design. Everyone loves the convenience (not lame) to what they see. Balance in graphic design can be achieved by adjusting the visual weight of each element, both in terms of scale, colour, contrast, etc.Read More →

judith rolf

We continue to explore the principles of graphic design. I have introduced you to the theories of hierarchy, emphasis and contrast and this month we explore balance. What is Balance? Balance relates to how we arrange elements within the design space to ensure equal distribution of visual weight.Read More →

Sony 3.5 inch discs

Things Organized Neatly is a thoroughly enjoyable new look at everyday objects, carefully arranged and laid out – such that the arrangement is something of a work of art in of itself. This is most satisfying if you’ve got a serious inner neat freak (definitely guilty of this shortcoming myself).Read More →


Balance is the weight distributed on the page by the placement of elements.Read More →

Benchmark of beauty symmetry

Design, fashion art, architecture all make use of symmetry. If a design or a structure is symmetrical, then it has balance and harmony, which people say makes it pleasant to look at. Symmetry speaks of deep connections that lie underneath superficial differences. When symmetry appears even subtly, it causes an intuitiveRead More →

Visual designers see things differently, a matter, I suppose, both of instinct and of training.  An example is the concept of “positive” and “negative” space.  A designer looking at an object may be comprehending not only the object itself  (positive space) but the space around it (negative space).  In whatRead More →