Serif A stroke added as a stop to the beginning and end of the main strokes of a character. Definition: In typography, a serif is the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms. Source: Serif – Typography Deconstructed Advertisements
Renowned Italian designer Massimo Vignelli, creator of the classic American Airlines logo, once said that designers use far too many typefaces. But with so many great free fonts around, it’s no surprise that creatives’ collections are ever-growing. Source: 20 fonts every graphic designer should own
How much does the way we write affect the way we read type? A team of cognitive scientists from Johns Hopkins University have discovered that remarkably few people remember the shape of the lowercase looptail “g,” even though we’ve all seen it millions of times. Don’t believe them? Stop reading
Blanco – A typeface for the journey After many years working behind-the-scenes for some of the world’s leading type foundries, (House Industries, Commercial Type, and Frere-Jones Type, to name but a few) my friend and mentor, Dave Foster has finally launched his own foundry and first retail type family. Blanco was originally
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Are You Choosing the Right Font for Your Website? There is an art to choosing the right font to suit the tone and style of your website. Have you ever seen a website where the font choice just seemed off? On the other hand, there are times when a font seems to perfectly match the tone of the design.