The Properties of Light looks at the balance between sculpture and architecture

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In 2016 sculptures by the artist Fred Sandback were exhibited in buildings designed by the famous architect and Pritzker Prize winner Luis Barragán. Entitled The Properties of Light, the on-site installation became a sensitive dialogue between the two creative disciplines – one that is now celebrated in a new book of the same name. It … Continue reading The Properties of Light looks at the balance between sculpture and architecture

Great Expectations

Great Expectations: Composition Lessons from a Film Classic (Muddy Colours )

Composition in visual art is a subject that I’m endlessly interested in. As a painter who appreciates bold design, illustrators of the early to mid 20 th century particularly appeal to me, but I’m very happy to take lessons from any visual art form.

Golden rule of visual hierarchy

15 Golden Principles of Visual Hierarchy (& Why You Need it) (

Visual hierarchy is one of the most important principles behind an effective web design. In design, it is important to establish a focal point on a page. This gives your visitor a place to start navigating your website and showing them where the most important information is.

Compass positioned on a map

Design Principles: What are they and how do they help? (Boagworld )

From Silicon Valley startups like Airbnb to multi-national companies like IBM, design principles are becoming adopted. But what exactly are design principles? In a bizarre quirk of scheduling, I have some availability next month if anybody needs help.

netiquette the finer points

Netiquette – it is not life and death but it still matters

Netiquette is a colloquial portmanteau of the words network and the internet; it is an informal word implying the rules of correct, acceptable and polite behaviour online. Netiquette is the manual exercise and regulation of our online society.Email, social media and communicating online has been around long enough that one would think that most people would be adept at this form of communication.

Compass positioned on top of map

Wayfinding – what is it?

A wayfinding system incorporates branding, signs, maps and directional devices that tell us where we are, where we want to go, and how to get there. Symbols can contribute simplicity, clarity and personality to a wayfinding system.  Wayfinding systems are signposted using a combination of symbols and text, colour

seasonal desktop image

The Most Important Design Skill For An AI-Dominated World ( )

But for John Maeda, the head of computational design and inclusion at WordPress’s parent company Automattic, designers should see the rise of AI as an opportunity to focus their attention on the types of skills that algorithms don’t have.

Balance concept

Understanding the Importance of Balance in Graphic Design

With any design you create, you should be thinking about the many principles of graphic design, whether it's contrast, unity, emphasis, etc. In order for your design to be successful, however, you need to ensure that you have visual balance.

Balance - Woman in blue dress

Balance in Graphic Design

Balance is one of the important points the success of a design. Everyone loves the convenience (not lame) to what they see. Balance in graphic design can be achieved by adjusting the visual weight of each element, both in terms of scale, colour, contrast, etc.

judith rolf

The Principles of Graphic Design: How to Use Balance Effectively (

We continue to explore the principles of graphic design. I have introduced you to the theories of hierarchy, emphasis and contrast and this month we explore balance. What is Balance? Balance relates to how we arrange elements within the design space to ensure equal distribution of visual weight.

Typography assorted metal letters

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There are 3 small changes you can make to your content to provide a more pleasurable read. The tips don’t just apply to design—use them to make your text documents look great, too. The names of each principle may be complicated, but understanding and using them is simple.

Sony 3.5 inch discs

Things Organized Neatly ( )

Things Organized Neatly is a thoroughly enjoyable new look at everyday objects, carefully arranged and laid out – such that the arrangement is something of a work of art in of itself. This is most satisfying if you’ve got a serious inner neat freak (definitely guilty of this shortcoming myself).

Symmetry vs. Asymmetry in Design

Asymmetry is the absence of, or a violation of, symmetry  Symmetry in everyday language refers to a sense of harmonious and beautiful proportion and balance.  These are two vital principles of design theory.

Figure Ground Relationship

Space And The Figure Ground Relationship — Smashing Magazine ( Smashing Magazine )

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Hamburger Menu Should Disappear

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Emotions: the key to great UX

Emotions: the key to great UX (Marketing Tech)

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The Design Theory Behind Amazon's $5.6 Billion Success

The Design Theory Behind Amazon’s $5.6 Billion Success (

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How To Improve Your Instagram or Facebook Feed With These 5 Simple Tips

These days, photography is both attacked and loved in almost equal proportions. We live in a time where the democratization of photography - thanks to digitization - has strongly impacted the number of images available on social networks.

Beyond Tools: How Building A Design System Can Improve How You Work

Beyond Tools: How Building A Design System Can Improve How You Work (Smashing Magazine)

When high potential projects fall apart, it's often a failure of collaboration and alignment. The tools, the assumptions, the opportunity, and the intentions may line up, but if people don't communicate or don't have a clear map to help them move in the same direction, even the best projects falter.


Dawn Breaks layout – balance

Balance is the weight distributed on the page by the placement of elements.