Logos are the graphic representation of your company and may consist of a symbol, an illustration or be represented typographically. A well-designed logo helps your brand stand out from the competition. As a visual representation of the company, logos should be able to have the following characteristics.
Why do so many tech companies' logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their branding from idiosyncratic typefaces to remarkably similar sans-serif fonts. This month, a viral tweet from the type studio Oh No Type Co compared those four companies' former and current logos, demonstrating … Continue reading Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?
Logos are the centrepiece of your Company's brand image. The logo needs to tell your client's something about your business and help to sell your product or service. Ideally, it should say something about your team and how they feel about their corporate image and how proud they are of the brand identity. Creating a … Continue reading Is your logo visually effective?
The Disney Studios recently revealed the title of the new Star Wars film to be released later in the year," The Last Jedi." A minor crisis was created for many Star Wars fans when it was noticed that the logo in the opening credits was changed from yellow to red.