Designing Jack Daniel’s Single Barrel Collection

Because the Single Barrel Collection grew over time, with each new product introduced separately, there was a disconnect with the packaging for the collection as a whole. That’s where Studio MLPS came in. Under the art direction of the Brown-Forman Global Design, the team at Studio MLPS was hired to redesign the Collection’s packaging. Source: Designing Jack Daniel’s Single Barrel … Continue reading Designing Jack Daniel’s Single Barrel Collection

lost night Wednesday Odds and Ends

Lost Night – excessive drinking campaign (adweek.com)

FCB New Zealand explores excess drinking in this "The Lost Night" PSA for The New Zealand Health Promotion Agency (video above). -Wunderman hired Daniel Bonner from SapientNitro as global CCO. Lincoln Bjorkman is leaving the agency to explore "new opportunities." -What does Facebook consider to be " good creative?"

Country cool – colour palette

Lush green, wheat yellow and rust brown star in this rural-inspired colour scheme that is quite contemporary.  I call it Country Cool.