New Jack Daniel’s Packaging Achieves a New Level Editor’s Note: Against the Grain has celebrated some of the best creative ideas in writing paper and packaging since 2009. This year we begin our series on clients whose ideas in paper and print best demonstrate the enduring beauty and flexibility of print — using some of our … Continue reading Jack Daniel’s Packaging Starts an Industry Wave
Because the Single Barrel Collection grew over time, with each new product introduced separately, there was a disconnect with the packaging for the collection as a whole. That’s where Studio MLPS came in. Under the art direction of the Brown-Forman Global Design, the team at Studio MLPS was hired to redesign the Collection’s packaging. Source: Designing Jack Daniel’s Single Barrel … Continue reading Designing Jack Daniel’s Single Barrel Collection
FCB New Zealand explores excess drinking in this "The Lost Night" PSA for The New Zealand Health Promotion Agency (video above). -Wunderman hired Daniel Bonner from SapientNitro as global CCO. Lincoln Bjorkman is leaving the agency to explore "new opportunities." -What does Facebook consider to be " good creative?"
Lush green, wheat yellow and rust brown star in this rural-inspired colour scheme that is quite contemporary. I call it Country Cool.