Heineken’s new brand strategy will definitely not leave you guessing

Maybe it was Chance the Rapper. In March, the artist called a new Heineken ad racist , and many agreed with him. The spot for the brand’s light beer featured a bartender sliding a bottle of beer past a collection of dark-skinned extras to a light-skinned woman further down the bar, followed by the tag … Continue reading Heineken’s new brand strategy will definitely not leave you guessing

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The Last Blockbuster Beer

By: Rudy Sanchez Nestled in central Oregon, at the eastern edge of the Cascade mountain range lies the city of Bend, home to the last remaining Blockbuster Video store in the US. Some will still remember going into Blockbuster, going through the shelves looking for movies or games to rent, those halcyon days where one … Continue reading The Last Blockbuster Beer

BrewDog Takes On Netflix with Beer-Focused Streaming Service

The BrewDog Network offers more than 100 hours of programming at launch – including 14 original shows such as Are You Smarter Than a Drunk Person? , in which the intellect of an average trivia competitor is tested against "a Mensa genius who has had one too many drinks". Source: BrewDog Takes On Netflix with … Continue reading BrewDog Takes On Netflix with Beer-Focused Streaming Service

B-Losson Beer

Design: Icaro Project Type: Produced, Commercial Work Client: B-Lossom Brewery Location: Guadalajara, Jalisco, México Packaging Contents: Pale Ale, Blonde Ale and Porter beer Packaging Substrate / Materials: Glass bottle Printing Process: Flexography Label design for this new beer brand B-Lossom. Source: B-Losson Beer

Peroni Nastro Azzurro

Design: Nude Brand Creation Project Type: Produced, Commercial Work Client: Asahi UK Location: London, Uk Packaging Contents: Beer Packaging Substrate / Materials: Glass Bottle, Paper Labelling, Glassware Printing Process: Rotogravure Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. Source: … Continue reading Peroni Nastro Azzurro

10 Barrel Brewing Co. Offices – Bend

Scott|Edwards Architecture designed the offices and in-house pub for 10 Barrel Brewing Co. located in Bend, Oregon. The 10 Barrel Brewing Co. Headquarters & Eastside Pub is an exploration into interconnected processes. The open office work environment co-exists alongside the restaurant and second floor event space just on the opposite side of a two-story glass … Continue reading 10 Barrel Brewing Co. Offices – Bend

25 Best Beer Packaging Designs of the Year

25 Best Beer Packaging Designs of the Year Graphic Design comes in many forms. Some of the most interesting and successful designs can be found nowadays on a plethora of different products and services. New forms of producing art through design are valuable to businesses, and reflect how successful it could potentially become. Source: 25 … Continue reading 25 Best Beer Packaging Designs of the Year

The 10 Best Beer Gifts for Brew Snobs

Open Sesame Bottle Opener by Skultana finnishdesignshop.com $57.85 Appropriately, this is what their face looks like before they pop open the top on their first beer. Source: The 10 Best Beer Gifts for Brew Snobs

Budweiser & Jim Beam Launch Limited-Edition Reserve Copper Lager

This brew follows the 1933 Repeal Reserve Amber Lager, directly sourced from the original recipe of Aldophus Busch that never reached outside the city lines of St. Louis until last October, and Freedom Reserve, inspired by George Washington's "small beer" recipe found on a shelf in the New York Public Library . Source: Budweiser & … Continue reading Budweiser & Jim Beam Launch Limited-Edition Reserve Copper Lager

From Brewpub to Cans, CODO Design Helps Launch Big Lug

From there, they figured out the brewpub's aesthetic, as Hoss Canteen wasn't just any ol' watering hole. It needed to feel traditional yet high quality, and most importantly, represent the town they were located in—Nora. According to CODO, "Both of these guys are young, hard-working, successful people. Source: From Brewpub to Cans, CODO Design Helps … Continue reading From Brewpub to Cans, CODO Design Helps Launch Big Lug

This Sacred Beer Pays Tribute To Its Origins With Label Illustrations

“Wilco Sacred Beer was born in the Vilcabamba Valley located in the city of Loja (Ecuador),  a place known for being a refuge for the long-lived people. It is full of mysticism and legends in a lost paradise that also serves as a meeting place for tourists from all over the world. Source: This Sacred … Continue reading This Sacred Beer Pays Tribute To Its Origins With Label Illustrations

Gage Roads Brewery Brand Identity, Packaging by Swear Words

Gage Roads is an Australian brewery based out of Fremantle, on the western coast. Their original brand (pictured first) looked dated and lacked any kind of connection to the Western Australian lifestyle. The new look was inspired by iconic landmarks and the visual vernacular of the coastal/maritime lifestyle, incorporating beachy colors, symbols, and typography. Source: … Continue reading Gage Roads Brewery Brand Identity, Packaging by Swear Words

Cerveza Moritas

The client Botanero Moritas is a traditional Mexican canteen located at the heart of San Pedro Nuevo Leon Mexico. It first opened in 1939 as Bar Las Moritas and took its name from a berry tree that was part of the establishment. The bar was later reborn and rebranded in 2015 as Botanero Moritas. Source: … Continue reading Cerveza Moritas

Modern Beer Branding + Two Takes on Gin

  Few things feel as luxurious as cracking open a bottle of ornately designed booze. Under ordinary circumstances, the intentional mess of typefaces, textures, and handwritten scribbles would be enough to make any designer pull her hair out. Source: Modern Beer Branding + Two Takes on Gin

Monyo Brewing Craft Beer

Design: Graphasel Design Studio Art direction: Dávid Drozsnyik Designer: Zita Borbély Project Type: Produced, Commercial Work Client: Monyo Brewing Co. Location: Hungary Packaging Contents: Craft Beer Packaging Substrate / Materials: Glass bottle Printing Process: Digital printing On each label design we used the name of the beer given by Monyo Brewing as a basis. Source: … Continue reading Monyo Brewing Craft Beer

Franka Craft Brewery: The Beer That United Two Countries

Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and … Continue reading Franka Craft Brewery: The Beer That United Two Countries

Original G Premium Craft Beer

Design: MAKE Creative Design Studio CEO: Davor Kos Project Type: Concept Location: Porec, Croatia Packaging Contents: Beer Packaging Substrate / Materials: Glass bottle Printing Process: Foil stamping The creation and development of the marketing line for the ORIGINAL G brand started with the idea, development and possible production of beer bottles (as packaging), along with … Continue reading Original G Premium Craft Beer

Barocco Cold Brew Bottle

Design: Ashley Proulx Project Type: Produced, Commercial Work Client: Barocco Coffee Location: Liverpool, UK Packaging Contents: Cold Brew Coffee Packaging Substrate / Materials: Glass Bottle Printing Process: Screen Printing In the summer of 2017 Barocco Coffee launched their first cold brew coffee. Source: Barocco Cold Brew Bottle

Browar Rockmill – special beers

Design: Ostecx Créative Project Type: Produced, Commercial Work Client: Rockmill Location: Poznan / Poland Packaging Contents: Beer Packaging Substrate / Materials: Glass bottle Printing Process: Flexography, hologram The Rockmill Brewery celebrated its first birthday with a unique beer – Double Barrel Aged Imperial Stout with coffee and vanilla. Source: Browar Rockmill – special beers