A poignant and hope-giving allegory based on the true story of a refugee family. It may be an elemental property of human nature to fantasize about utopias — a fantasy all the more alluring the more dystopian one’s actual society is. Source: Three Balls of Wool: An Illustrated Celebration of Nonconformity and the Courage to … Continue reading Three Balls of Wool
Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. Source: Start Using … Continue reading Start Using These Psychological Triggers In Your Copywriting
The mission for Dr Edward de Bono has to focus on thinking "as a learnable skill, like cooking or skiing." Along the way, he has coined the phrase "lateral thinking." This is an intuitive, unorthodox and mental activity he contrasts with "vertical thinking", the logical step-by-step, problem-solving style familiar to the Western Cultural tradition.
While everyone is born with an inexhaustible well of creativity, many of us lose the ability to use this gift because we no longer practice it. Exceptionally creative individuals are not necessarily smarter in fact research suggests that they do not score higher on intelligence tests. Creative adults are curious, energetic, spontaneous, independent, individualistic and uninhibited. … Continue reading 5 Tips for Creativity
Take a mindfulness break Mindfulness practise and meditation is an integral aspect of my working day. It has allowed me to take a softer and gentle approach to the way I design. As I create more space in my mind it changes the way I see. The following 'curated content' are a selection of some … Continue reading Mindfulness – 5 blog posts to inspire and calm
What would it mean to argue that creativity is not anything special? It is not uncommon for people to say to me, "How did you ever get that idea?" Without meaning to be glib I say, "step by step" I can see the disappointment in their eyes, they want a flash of inspiration, that light … Continue reading Creativity it is in all of us