British Academy Awards Identity

A felloThe British Academy is the UK authority on the humanities and social sciences. It is a  fellowship of over 1,000 leading experts, they inspire, support and promote the most outstanding research and researchers focussed on people, cultures and societies. We were approached to help the Academy to define a new directionRead More →

What is a brand identity? How do you create one? Why is it important? These are some topics we will be exploring in this article. Let us begin by finding out what a brand identity system is and how branding design can be used to influence and shape the perceptionRead More →

Homeware brand Hay and electronics specialist Sonos have combined their expertise to create a collection of limited-edition speakers, which they say “deserve to be treated like furniture”. Launched at Milan design week, the collaboration sees the small Sonos Play1 speaker reimagined in a colour palette developed by Hay. Source: HayRead More →

Brilliant sticker design ideas to make your message stick

Whether you want them for your product packaging or a trade show booth, your customers’ laptops or just anywhere people feel like slapping them, great looking branded stickers are an awesomely versatile way to get brand exposure and—you guessed it—make your message stick. Source: Brilliant sticker design ideas to makeRead More →

The best labels have one thing in common: they make their products stand out on shelves, even when they’re standing among crowds of competitors. Think of how many times you’ve tried a new food or brought home a cool craft beer because it had an interesting label. Source: The 10Read More →

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More… UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.Read More →

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More… UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.Read More →

Mohamed Samir shared a beautiful brand identity project he created on his Behance profile for Womena. Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders.Read More →

before after About (Est. 1817) “Koenig & Bauer AG is a German company that makes printing presses based in Würzburg. It was founded by Friedrich Koenig and Andreas Friedrich Bauer in Würzburg in 1817, making it the oldest printing press manufacturer in the world still in service. 95% of theRead More →

“every e ever” Established in 1996 (originally as Microsoft Expedia Travel Services; spun off in 1999 with its own IPO), Expedia Group is one of the world’s largest travel platforms owning some of the most well-known online travel services including the eponymous Expedia, “competitors” Travelocity and Orbitz, Hotels.com, and HotwireRead More →

Brand Identity for Chus x Chus by Pentagram “Brand identity evokes the visual qualities and graphic forms of BurĂ©s’s jewelry with distinctive custom typography constructed of modular shapes. The Pentagram designers developed a full alphabet and custom typeface, called CXC, built of individual link-like shapes that almost touch, giving theRead More →

The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success. In a bizarre quirk of scheduling, I have someRead More →