Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately
All across the world, large companies are making investments in logo redesigns. At first blush, this may seem like nothing more than simple housekeeping. Every brand should update its identity with time. Brands like Airbnb, Spotify, Google and Pinterest have greatly simplified their logos in recent years.