Many of the people I meet are trying to do too much. This can be in the domain of home, work or community groups. Often the problem is that these people volunteer to help but do so to their own detriment and then become overwhelmed and ineffective. Source: The powerRead More →
Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimatelyRead More →
All across the world, large companies are making investments in logo redesigns. At first blush, this may seem like nothing more than simple housekeeping. Every brand should update its identity with time. Brands like Airbnb, Spotify, Google and Pinterest have greatly simplified their logos in recent years.Read More →
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