Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimatelyRead More →

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Benefits of Parallax Scrolling

One of the best methods to present the content of your website is by using a technique called parallax scrolling. This has the effect of creating an illusion which causes a feeling of immersion by creating interesting visual effects.  In the late 1980’s and early 90’s, games like Super Mario Brothers and Sonic the Hedgehog created the illusion of depth by incorporating layered background images that would scroll with the character at varying speeds.  For instance, as the player would run, a distant background image of mountains would move slowly, while closer background images would move faster.Read More →