Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it’s a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace,
To wrap up my coverage of professional basketball, I’ll paint the NBA/ESPN logo by hand using old-school tools. (Link to video) At almost any antique store, you can find high quality drafting sets, by Dietzgen or DesignMaster. They’re not too expensive because few people use them anymore. For example, I
Australia-based design studio Motherbird has developed an interesting new brand identity for creative agency Something in London. “What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Source: ‘No Logo’ Logo Design Cleverly Lets Your
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
All across the world, large companies are making investments in logo redesigns. At first blush, this may seem like nothing more than simple housekeeping. Every brand should update its identity with time. Brands like Airbnb, Spotify, Google and Pinterest have greatly simplified their logos in recent years.
I discovered this layout of travel industry logos in the French Travel Magazine. A well-balanced example of how to layout logos. Sometimes as a designer I am required to include the logos of business partners, associations, sponsorship etc. The most difficult aspect of creating a layout or display or logo
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram.
The Daily Northwestern Lee: Watch the spacing between your letters The Daily Northwestern I’m sure that the tracking is accurate, and every letter in SOURCE is spaced out equally, but the combination of the equilateral hexagon symbol in the background combined with the highly symmetrical typeface only reinforces the absolute