Leo Burnett London unveiled the follow-up to last year’s “ #ReindeerReady ” holiday spot for McDonald’s. The ad focuses on the ones actually doing the work pulling Santa’s sleigh and their vegetable snack of choice. An endearing 90-second shows Santa’s reindeer increasingly frustrated over the course of the night as house
R/GA launched a “Bring Your Own Spirit” campaign for Constellation Brands’ Svedka vodka. Svedka’s first brand campaign in over five years for the brand, the campaign runs across broadcast, digital and social media, and launches today. Source: R/GA Launches First Brand Marketing Campaign for Svedka in Over Five Years
It’s that time of year again. You’re walking through the aisles of the supermarket loudly exclaiming at the sheer amount of Christmas stuff that shouldn’t possibly be on sale yet. Michael Buble has just released yet another album, and Mariah Carey’s ‘All I Want For Christmas Is You’ is blasting
True to her online moniker, Perfect Lazybones, travel photographer Tatiana Rysh specializes in documenting authentic, carefree moments of some of the most tourist-laden spots around the globe. We interviewed the seasoned adventurer about some of her best travel photography tips and experiences, and find out what it takes to capture
Want to drive more traffic to your online portfolio? No matter what industry you’re in, mastering the basics of search engine optimization (more commonly referred to as SEO) will ensure you get as many potential clients as possible visiting your website—and, hopefully, buying from you or hiring you. Source: Here
Nonprofits may be grappling with tough subject matter and loads of financial data, but that doesn’t mean they can’t have a little fun with their marketing. We’re past the days of cold phone calls and mailers. The Internet and social media have emerged as the great equalizers of marketing—putting celebrities,
Having a well-designed website plays a big role in increasing traffic, building authority, and earning customer loyalty. The design of your website can attract or frustrate the people who visit the website which determines how much of your product or service you sell, how much viewership you earn (or lose),
Marketing is a fundamental need for every business, organization, and individual looking for exposure. Why? Because visibility is typically at the forefront of the agenda and it’s one of the most effective ways of reaching your audience, however large or small. Source: 3 Top Hacks for Marketing Success
3 Smart Ways Businesses Owners Can Look “Bigger” Online Fighting tooth and nail to market your business but feel like just another face in the crowd? Don’t sweat it: you’re not alone. However, for business owners flying solo, the struggle is real to look bigger online. Source: 3 Smart Ways
Marketing a business locally generally follows a few tried and tested formats. You have probably placed adverts in the local press, community magazines, and perhaps paid for flyers and leaflets to be dropped through letterboxes. These techniques all work, but if you want to expand your business’s reach a bit
Whether you’re just starting out after graduation, or you’ve been working for years, there’s one important question that you can ask yourself before you start job hunting. What is my unique selling point. Having a USP (sometimes also called a unique selling proposition) is a marketing term. Source: What
In the modern world of infinite distractions just one click away, it can be tough to really bunker down and stay productive . In fact, around 65% of workers today say they regularly surf the web for non-work-related reasons on their employer’s dime. Source: 5 Undercover Hacks To Jumpstart Your
Logos are the graphic representation of your company and may consist of a symbol, an illustration or be represented typographically. A well-designed logo helps your brand stand out from the competition.
As a visual representation of the company, logos should be able to have the following characteristics.