Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately
The mission for Dr Edward de Bono has to focus on thinking “as a learnable skill, like cooking or skiing.” Along the way, he has coined the phrase “lateral thinking.” This is an intuitive, unorthodox and mental activity he contrasts with “vertical thinking”, the logical step-by-step, problem-solving style familiar to the Western Cultural tradition.
I remember watching “Vision Quest” at the George Street, Cinemas during a stopover in Sydney travelling home to Canberra from boarding school in Brisbane. It was released in Australia under the title “Crazy for You”. It did not rival the box office success of the “Karate Kid” at the time however it was a more accurate picture of teen life. I remember wanting to see it as I heard that Madonna had a brief appearance singing, “Crazy for You.”
Yesterday I watched a video by Simon Sinek on “Millenials in the Workplace.” It was an excellent discourse on why Millenials are so unhappy. In the 15 minute interview, he covers the addictiveness of social media to flawed parenting. He argues an entire generation is growing up with lower self-esteem.