Start Using These Psychological Triggers In Your Copywriting

Psychology is a science founded in human motivation and behaviour and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. Source: Start Using … Continue reading Start Using These Psychological Triggers In Your Copywriting

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Nobel Laureate André Gide on the Five Elements of a Great Work of Art

“To harmonize the whole is the task of art,” the great Russian painter Wassily Kandinsky wrote in contemplating the spiritual element in art and the three responsibilities of artists. “The aim of art is insight, understanding of the essential life of feeling,” philosopher Susanne Langer asserted a generation later in her trailblazing treatise on the purpose of art. But even … Continue reading Nobel Laureate AndrĂ© Gide on the Five Elements of a Great Work of Art