What is a brand identity? How do you create one? Why is it important? These are some topics we will be exploring in this article. Let us begin by finding out what a brand identity system is and how branding design can be used to influence and shape the perceptionRead More →

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Living our best lives can take form in a multitude of practices that differ from person to person — and regardless of what our varying aspirations may be, each year we line up new resolutions in place of the old to maintain this ideal homeostasis. Source: 14 Products And PracticesRead More →

The best labels have one thing in common: they make their products stand out on shelves, even when they’re standing among crowds of competitors. Think of how many times you’ve tried a new food or brought home a cool craft beer because it had an interesting label. Source: The 10Read More →

You think the big picture is what counts? You’re right, but only as long as it differentiates itself sufficiently. Today, the small UI elements and features are far more important. Thus, microinteractions are what you should pay special attention to when designing your projects.Read More →

Hey folks, it’s been a while. Life got in the way, but I’m back from hibernation and I will try to post more frequently. This work designed by Malva Sawada and creative directed by Andrew Trotter is what got me out of my slumber. It’s a super minimal packaging design forRead More →