Helvetica – no frills no thrills

Helvetica is the name of the world's most famous architectural typefaces. Paul Gapp a former architecture of the Chicago Tribune rather unkindly said it has, "no frills, no curlicues, no personality. It is neutral, anonymous and dull." Helvetica, however, has grown into a global phenomenon exhibiting both corporate and cool. Part of its charm is … Continue reading Helvetica – no frills no thrills

Advertisements