Its fame was hugely amplified by a star appearance in the 1967 Hollywood film The Graduate, with Dustin Hoffman, but it didn’t need such publicity for success. Its basic excellence and loss-making Alfa Romeo’s inability to replace it caused it to live on for 27 years, in an increasingly adulterated
LUFTHANSA revealed last Feb. 7 its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, Lufthansa officially presented a Boeing 747-8 and an Airbus A321 with the new design.